How to advertis that isn't sexist:
- Men and Women can be present throughout the advert
- Women do not have to dressed in inappropriate clothing that will sexually excite the males
- The advert should be suitable to play throughout the day because it is not sexist or overally sexual
- Not use humans in their T.V ads, could use animals?
The Advert:
Setting: A beach scene with a sports game
Theme: Sports
What: Males and Females will be actively playing a game of volleball or frisbee along the beach, no revealing outfits and no sexual looks or remarks. The players then start to become hot and sweaty and they need a spray to "freshen up". Both products of lynx male or female will be used and no isolation of gender. No sexual attraction from the sprays will be present.
Slogan: Spray Fresh, Spray Lynx.
I like your slogan, the use of repetition makes it memorable.
ReplyDeleteEven if the advert is suitable to play during the day, why do you think Lynx may prefer to advertise after 4pm?
What is the appeal or need of your advert to its target audience?