I'm not sure about anybody else, but can we possible review and look at the institutions for lynx and how we're meant to analyse that. Also different cross-media platforms? Not feeling 100% sure that I know all the info to be able to write whats needed instead of just analyse?
For institutions you would look at Unilever and the ASA. Talk about how the brand has evolved (or not) and the implications on Unilever on the mixed messages they send across various products, ie. Dove.
ReplyDeleteCross-media: TV and internet are the ones we are focussing on.
Paige, you have good knowledge and ability to analyse, which is what you will be assessed on this piece. Just remember, PEED (point, evidence, explain, develop).
Have confidence in your ability!