How to advertis that isn't sexist:
- Men and Women can be present throughout the advert
- Women do not have to dressed in inappropriate clothing that will sexually excite the males
- The advert should be suitable to play throughout the day because it is not sexist or overally sexual
- Not use humans in their T.V ads, could use animals?
The Advert:
Setting: A beach scene with a sports game
Theme: Sports
What: Males and Females will be actively playing a game of volleball or frisbee along the beach, no revealing outfits and no sexual looks or remarks. The players then start to become hot and sweaty and they need a spray to "freshen up". Both products of lynx male or female will be used and no isolation of gender. No sexual attraction from the sprays will be present.
Slogan: Spray Fresh, Spray Lynx.
