Banned advert; spot analysis

i think that this advert was banned and removed because of the representation and exposure of women whom work for this airline. as a lady is presented in her underwear and posing to seduce, it can mean that she is only working there for sex, and not to advertise cheap flights. 

the bold title at the top and then the caption "and crew" below can be taken in a very misleading way. If a male was to be watching or saw this advert, he would interpret the appeal of this advert in a very different manner than what it should appeal by. I interpret this advert by it having many appeals, such as a need for sex, prominence and attention. the fact that the lady is posing in such a sexy way to advertise this airline is misleading, this would cause the audience to think that if they book the cheap flights away with ryan air they are also going to get a sexual reward from their very attractive "crew". 

The ASA would have banned this advert in my opinion because of the false representation of their crew and how misleading it is. This may also be taken up as sexist as just a female is represented in a sexual way and not being targeted at their male members of crew in the airline. This advert is also inappropriate to what they are trying to sell. here they are advertising sexual behavior in the cabins of Ryan Air aircraft's  not cheap easy flights to Ireland. I also think that t=it is inappropriate to their audience, as not just adults fly with ryan air, som children do too and this exposure could make parents feel uneasy about using Ryan Air and therefore the company lose business.

The actual reason it was removed because of its sexist claims of the advert just being women, and its advertising of inappropriate behavior onbaord the cabins. It was band because the message from this advert, even though the picture wasn't overly sexual, it still stated sexual things and behaviour and would have been interpreted by that audience. The sexism was reported by male members, as the airline is just showing their attractive female crew members with pictures taken from their staff calender, not all employees were happy about this showing and representation.  

Information source: http://www.guardian.co.uk/media/2012/feb/15/asa-bans-sexist-ryanair-ad