Tuesday, 26 March 2013

Sky Skills Review

Sky Sports Review:

On Friday the 22nd March 2013 the GCSE media group took a trip to the sky skills studio. During this trip we had the opportunity to create a sky news report and take on the roles of different people within the media and production industry.  Each group had around 4/5 people in and the different roles consisted of Camera operator, Director, Presenter, Editor, Expert, Reporter, Producer and others. However because of being short for time we only got to experience the role of one person. If I was to improve the trip I think the tour we took at the start would be longer, and if we had more time to swap and change roles so we get the experience of more than one role.

At the start of the trip, we had a tour around the main building. To this we learnt that the building is extremely eco-friendly and that the sky studios regenerate their own energy. This saves a lot of time and money for things like light bulb in the production suites.  The main building was also built for three purposes to Make, Shape and Share. For each part such as make they have their own floors to make, shape (edit) and share programmes.  I thoroughly enjoyed this tour and will take some of the knowledge I gained through to my work experience in July. However I do wish that the tour could have lasted a lot longer considering the amount that sky does, as it was incredibly short.

Further on during the trip we had the opportunity to make, shape and share our own sky news report. During this task I took on the role of being a reporter. To fulfil this role I had to interview an expert (Humaira) on a topic relating to Social Networking. For this task we chose to talk about the misconception of identity of some people on social networking sites, and the dangers of it. I felt incredibly professional but very conscious of the camera; it was a strange but incredible experience. The sky skills studio influenced the presenters, experts and reporters to get into role by providing them with costumes.

All in all I extremely enjoyed this experience. I will take the key skills of teamwork and communication to my work experience at the Farm Group in July. It made me think about if I would like to work and experience a career in the media industry. Mr Holloway also informed me about jobs at sky, which I would be interested in after I leave school. This trip has highly benefitted me, and has influenced my commitment and passion to continue working hard in media studies to make me achieve the best grades I can after gaining some experience in a professional light.

Tuesday, 12 March 2013

Banned advert; spot analysis


i think that this advert was banned and removed because of the representation and exposure of women whom work for this airline. as a lady is presented in her underwear and posing to seduce, it can mean that she is only working there for sex, and not to advertise cheap flights. 
the bold title at the top and then the caption "and crew" below can be taken in a very misleading way. If a male was to be watching or saw this advert, he would interpret the appeal of this advert in a very different manner than what it should appeal by. I interpret this advert by it having many appeals, such as a need for sex, prominence and attention. the fact that the lady is posing in such a sexy way to advertise this airline is misleading, this would cause the audience to think that if they book the cheap flights away with ryan air they are also going to get a sexual reward from their very attractive "crew". 

The ASA would have banned this advert in my opinion because of the false representation of their crew and how misleading it is. This may also be taken up as sexist as just a female is represented in a sexual way and not being targeted at their male members of crew in the airline. This advert is also inappropriate to what they are trying to sell. here they are advertising sexual behavior in the cabins of Ryan Air aircraft's  not cheap easy flights to Ireland. I also think that t=it is inappropriate to their audience, as not just adults fly with ryan air, som children do too and this exposure could make parents feel uneasy about using Ryan Air and therefore the company lose business.

The actual reason it was removed because of its sexist claims of the advert just being women, and its advertising of inappropriate behavior onbaord the cabins. It was band because the message from this advert, even though the picture wasn't overly sexual, it still stated sexual things and behaviour and would have been interpreted by that audience. The sexism was reported by male members, as the airline is just showing their attractive female crew members with pictures taken from their staff calender, not all employees were happy about this showing and representation.  

Information source: http://www.guardian.co.uk/media/2012/feb/15/asa-bans-sexist-ryanair-ad