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I chose this picture because it had character. I found the comparison of the rhino to a car really interesting to see within an advert as this completely personifies the car as you start to see the features of the rhino within the car. This model is a large 4 by 4 meaning it is a car that can take on a challenge, just like the way a rhino can take on a challenge through woodland or a forest or even when hunting for prey. The comparison shows that it is a beast and can perform daringly and is not afraid. It is strong, tough and fearsome and nothing should come in the way of the car or the rhino as it will be trashed.

As the rhino is quite a violent and strong animal, it can represent this car as being male like. This is because a rhino is a strong muscly build just like a man, whereas if a cat was representing the car the approach and audience would be different. This advert has a personality and gives a reason for someone to buy the car as they want to feel as strong and powerful in their car as the rhino.

Timeline Link

http://www.timetoast.com/timelines/advertising-history--6

How men and women are represented in the lynx advert.

16th January 2013

In the advert for the product of the new deodorant Lynx Excite men and women are presented in a reversed kind of way.
Trough out the advert you do not see a male face until the last few shots of the commercial, however on the other hand through out the whole advert you see hundreds of women running through different settings in their bikinis, as they all eventually end up together surrounding this male on a beach.
Now, through out the duration of the advert women are running through "wild" places like the jungle with angry looking facial expressions. This advertising has represented women in a hungry type of way, making them seem like animals hunting for their prey.
The male however is presented in the opposite. Usually it is a male representation the way the advertising company have represented women but they have chosen to revers it, so that the male character is presented in a more relaxed, content manner. The whole point of the advertising company reversing the representations of the two genders was to attract the right kind of male audience. Young attractive females running through forests and beaches would appeal to men, and make them want to buy the product as it tricks them into thinking "I will get all the girls if i spray lynx on me".
The representations have a positive affect on the target audience to which I think would successfully sell the product.

Picture evaluation

This picture is one I actually took myself when I took a trip to Egypt in May 2012. The shot size I would say is that its a long shot. I guessed this because you can see the surroundings away from the focus point.

This picture was interesting to me because its taken from a low level which enables us to see the ripples from the swimming pool. The clour of the blue pool contrasts nicely with the neutral colours of the floor and rocks. The denotes of this picture are the rocks, slide, swimming pool, palm trees and a few hotel blocks.

What this picture connotes to me is that the day was quite windy when it was taken, we can assume this by the angle the trees are. Also I feel quite calmed when I see this picture because of the way all the colours contrast nicely creating a calming atmosphere. What also really captures my eye is that beautiful pink sky when the sun is setting after a hot day.

The reason I actually chose this picture was because it is one picture that I took myself so it has more meaning to me. Also different people would feel different emotions from this picture. It reminds me of the holiday destination that I always went to over 4 years and also makes me think of all the lovely people I met too.