I chose this picture because it had character. I found the comparison of the rhino to a car really interesting to see within an advert as this completely personifies the car as you start to see the features of the rhino within the car. This model is a large 4 by 4 meaning it is a car that can take on a challenge, just like the way a rhino can take on a challenge through woodland or a forest or even when hunting for prey. The comparison shows that it is a beast and can perform daringly and is not afraid. It is strong, tough and fearsome and nothing should come in the way of the car or the rhino as it will be trashed.
As the rhino is quite a violent and strong animal, it can represent this car as being male like. This is because a rhino is a strong muscly build just like a man, whereas if a cat was representing the car the approach and audience would be different. This advert has a personality and gives a reason for someone to buy the car as they want to feel as strong and powerful in their car as the rhino.
